Blogging from A to Z Challenge 2016
I’ll keep this short.
The average number of words in every sentence of Harry Potter and the Sorcerer’s Stone is 12.
One of the best-selling authors of all time telling such a compelling story using brief sentences is the best argument I can think of for doing the same in our own copywriting.
Here’s a prior post examining why words should be short, too.
(Tyler Vigen (Spurious Correlations) has calculated the average number of words per sentence for several other bestsellers, including Twilight (9.7) and A Tale of Two Cities (17.7).)
Please visit my fellow bloggers taking part in the Blogging from A to Z Challenge 2016