H is for Help (and When It’s Not)

Blogging from A to Z Challenge 2016

Sometimes it’s format that can turn your readers away.

Take a second to look at FDIC Consumer News – don’t read it, just scroll through. I want to know your first impression.

I’ll wait.

Copywriting with lists

Did it remind you of all the fine print you usually see when you’re dealing with a financial institution? Did you react like the little girl in the photo did?

This special edition of the FDIC newsletter contains critically important information that can help consumers avoid fraud. Unfortunately, your first impression is of a deluge of words that prompts the voice in your head to whisper, “Warning, lots of technical info here” and “Wow, this will be boring!” So you put it aside to “read later” and never do.

Since the text contains do’s and don’ts, instructions to follow and steps to take, the best way to soften the first ‘blow’ is to present it in scannable chunks. A chunked example is below.

Take extra precautions for logging into bank and other financial accounts.

  • Strengthen user IDs and passwords with combinations of upper- and lowercase letters, numbers and symbols.
  • Don’t use your birthdate, address or other words or numbers easily connected to you.
  • Don’t use the same password for different accounts.
  • Keep your user IDs and passwords secret, and change them regularly.
  • Log out of financial accounts when you complete your transactions or walk away from the computer.

Checklists like this one will make potentially intimidating or difficult information easier for you to share and your audience to accept.

Please visit my fellow bloggers taking part in the Blogging from A to Z Challenge 2016.





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